6:23 pm - Our Colony
Do you remember ilovebees.com If you’re a Hardcore videogame fan or Halo junkie you probably do. I honestly never got into ilovebees.com but it was a “viral marketing” technique setup by the entertainment marketing company 4orty 2wo (which by the way was started by two ex Microsoft empolyees). Basicaly the pitch was they setup a fake personal website about some woman who loves bee keeping. Then they made it look like there was some form of electronic virus that was taking over the site (think the Matrix trying to break throuh). There was cryptic puzzles all over the place that turned it into a giant worldwide scavenger hunt across the internet for clues and miniscule peaks at Halo 2 before it was release. The “viral” part is more how the people playing the game spreads like a virus. The “winners” of this game were given the opertunity to play halo 2 a month before it’s release they were also each given a free Xbox, Halo, Halo 2, A year’s subscription to Xbox Live and a bunch of marketing junk (hats, shirts, bags, etc.). There’s rumor that Ourcolony.net is being done by the same company that did ilovebees.com (but there is not way to know for sure). This time we’re assuming the game is about the next generation Xbox console (Codenamed Xenon). So far there has been a glimpse of what the new controller will look like. People are assuming the “prize” this time will be pictures and info on the new system before it’s released anywhere else. We’ll see. I should also mention the site has a count down timer that ends on May 12th. Microsoft is set to unveil the new console on May 14th so it’s difficult to say what it’s really counting down till?
If you’re interested in joining the ourcolony.net game you can join the “X-Scene” colony by going to ourcolony.net typing play into the box. Next click Join an Existing Colony and type the X-scene password which is 13897122. This will take you to a registraion screen where you can create a username and password. Enjoy the game.
